Video
The Sill SElf Care Sunday Series
Medium: Iphone, DSLR, User generated content
During my time at The Sill I created the company’s first video strategy. A major part of that strategy centered around two IGTV series for their 890k+ social media followers. Due to COVID-19, however, we were stuck working remotely. The perfect solution to this was reaching out to influencers and asking them about their self care Sunday routine. Many emails and video clips later, I was able to edit the series of Self Care Sunday videos and attract 14k+ views per IGTV video (and counting).
The Sill Plant Parenthood Series
Medium: Iphone, DSLR, User generated content
After the success of Self Care Sunday, I began to develop Plant Parenthood for The Sill. Using a format similar to Self Care Sunday, I worked extensively with influencers to produce this successful series. Plant Parenthood explores the plant journeys of people in the plant community.
The Sill TIkTOk and Reels
Medium: TikTok
It is vital to keep up with the trends. A core element of my approach for The Sill incorporated TikTok as well as Instagram Reels. I produced, filmed, and edited each short video while keeping in mind both The Sill’s audience and current trends. The Sill’s Reels have brought in over 7 million views.
WARBY PARKER VIDEO CONTENT INTERNSHIP
Medium: DSLR
For a kid with 20/20 vision, interning at a glasses company was eye-opening. During my time there, I conceptualized and produced a series of #WarbyVision FAQ videos. I also assisted with the production of the Wearing Warby campaign videos and a variety of Instagram videos such as a story documenting the intern-manager ping pong tournament I organized (ping pong is not on my list of skills).
Personal Projects
Media: DSLR, Sony FS7, Iphone
The Summer I Was Stuck (Director, Writer, Cinematographer, Editor), Deep Fried (Director, Cinematographer, Editor)