Social Media
Naadam
Media: Instagram, Youtube, TikTok, Pinterest, Twitter
I currently direct the Naadam social team, guiding strategy development and execution alongside content creation. In addition to campaigns and getting creative, I have Implemented reporting frameworks and performance tracking systems to monitor key metrics!
Package Free Shop
Media: Instagram, Youtube, TikTok, Pinterest, Twitter
I led all in-house creative and strategy for all social channels, including Instagram, TikTok, Twitter, Pinterest, Facebook, and YouTube.
United By Blue
Media: Instagram, TikTok, Pinterest
I revamped all in-house creative and strategy for all social channels, including Instagram, TikTok, Pinterest, and Facebook.
Evereden
MEDIa: Instagram, Facebook, Pinterest, Twitter
At Evereden, I built out the first ever organic influencer, ambassador, and gifting programs to drive brand awareness and recognition through product seeding to influencers, tastemakers, and content creators. These efforts, combined with powerful content developed in house, lead the brand to gain 20k+ followers on their Instagram and reach 100k.
The Sill
MEDIa: Instagram, Youtube, TikTok, Pinterest, Twitter
I managed the implementation of The Sill’s digital content strategy for all channels. While doing so, I fostered The Sill’s social media community on all channels to grow brand awareness, engage community, and support conversion.
Warby Parker
MEDIa: Instagram, Youtube
Summer of 2018 at Warby Parker was all about exploring social media through a new lens and producing content that stood out. I assisted with community management on YouTube and Instagram, conceptualized and produced #WarbyVision FAQ videos, assisted with the #WearingWarby cross-platform social media campaign, and travelled around the city capturing original summer lifestyle photography for social media posts.